DAYTON, Ohio — Along with nutrition and taste, price is a big factor in food bar sales, retail dietitians report.
Dorothy Lane Market sells bars both individually and by the box.
Individual bars, which account for the majority of sales, typically sell for under $2, but a few go up to $2.99 and even higher.
“If a bar is priced at about $1.79 and has a lot of healthy ingredients, many people view it as a good deal,” said Joy Kemp, healthy living director, Dorothy Lane Market.
Price is such a big factor that Dorothy Lane offers a 10% discount to those who purchase boxes containing 12 to 15 bars, rather than individually, she said.
At Bashas', Chandler, Ariz., most customers prefer even lower price points, typically bars that sell for under $1, said chain dietitian Barbara Ruhs.