Waxing Bright

Supermarket retailers surveyed by SN are optimistic about candles as they anticipate brisk sales during the winter the peak selling season for the category. According to the National Candle Association, 35% of candles are sold during the holiday period. However, this season the category will be hampered with rising costs due to high crude oil prices, and a weak economy that discourage discretionary

Supermarket retailers surveyed by SN are optimistic about candles as they anticipate brisk sales during the winter — the peak selling season for the category.

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