Hy-Vee has expanded its partnership with Instacart and will now integrate Instacart’s fulfillment capabilities for same-day delivery into all of its owned and operated websites and apps.
Instacart’s Fulfillment as a Service offering allows retailers to plug Instacart fulfillment technology into their existing ecommerce via API, thereby integrating with their storefronts and brand identity.
Hy-Vee and Instacart first partnered in 2018 when they introduced same-day delivery to Hy-Vee customers for the first time through the Instacart App. Instacart’s technology also allows Hy-Vee to accept EBT SNAP as a payment method online via the Instacart App.
Hy-Vee tech partner Upshop facilitated the integration of Fulfillment as a Service into Hy-Vee’s ecommerce operations.
Hy-Vee is an employee-owned corporation operating more than 550 retail units across eight Midwestern states with sales of more than $13 billion annually. The retailer has over 75,000 employees.