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Southeastern Grocers expands on-demand delivery with Uber partnership

Winn-Dixie, Fresco y Más launch service in major Florida markets

Russell Redman

September 23, 2020

3 Min Read
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Southeastern Grocers also offers same-day delivery through Instacart and Shipt at its Winn-Dixie, Bi-Lo and Harveys chains and via Shipt at Fresco y Más.Southeastern Grocers

Southeastern Grocers has teamed up with Uber to offer online grocery delivery service in Florida through its Cornershop-powered e-grocery marketplace.

Starting today, customers of Southeastern Grocers’ Winn-Dixie and Fresco y Más supermarkets can order groceries via the Uber Eats and Uber mobile apps and online and have them delivered to their doors on demand or through scheduled delivery. The companies said that, so far, the service is available through the two chains’ stores in the Miami, Orlando, Tampa and Jacksonville markets.

“Our customers and communities count on us to adapt quickly to their shifting needs, and right now they need easy and safe access to their groceries more than ever before,” Adam Kirk, senior vice president of marketing at Southeastern Grocers, said in a statement. “Our home state of Florida has been on the front lines of the pandemic. We’re eager to roll out a cutting-edge service to support them both for today and into the future.”

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Winn-Dixie and Fresco y Más customers can order groceries via the Uber Eats and Uber mobile apps have their orders delivered to their doorstep.

 

Jacksonville, Fla.-based Southeastern Grocers also offers same-day delivery through Instacart and Shipt at its Winn-Dixie, Bi-Lo and Harveys Supermarkets chains. Bi-Lo launched Instacart delivery this past June after having offered delivery through Target-owned Shipt since 2018. In February 2019, Southeastern Grocers launched Shipt delivery at all 26 Fresco y Más stores in Florida, noting at the time that the chain was among the first Hispanic grocers to offer home delivery for Hispanic and Caribbean shoppers in metropolitan markets across the state.

Related:Uber rolls into online grocery delivery arena

Uber noted that the deal with Southeastern Grocers marks its first major grocery retailer partnership in Florida. Uber’s grocery marketplace enables users to browse and buy products from local supermarkets, independent grocery and specialty food stores and receive their orders via home delivery.

“Uber believes that people should be able to get to the places they need to go, grab food from their favorite local restaurants and get daily essentials with the tap of a button,” according to Raj Beri, global head of grocery. “Grocery delivery is a priority we’re pursuing at Uber-speed across the country, and in partnership with SEG, Floridians can now turn to the Uber app to get the things they need from the supermarkets they know and love.”

In July, San Francisco-based Uber announced the launch of Cornershop-driven on-demand grocery delivery in selected Latin American and Canadian cities, with customers able to place orders through the Uber and Uber Eats mobile apps and have them delivered by Cornershop personal shoppers. Uber also said it planned to debut the service in selected U.S. markets.

Related:Southeastern Grocers ushers in contactless prescription delivery

Uber unveiled its acquisition of a majority stake in Santiago, Chile-based Cornershop in October 2019. Cornershop had made its U.S. debut this past May with the launch of grocery delivery service in Florida’s Miami-Dade County and Dallas, including the Texas metropolis’ northern suburbs.

Two big grocery retailers, Walmart and Metro Inc., offer Cornershop grocery delivery in Canada. Walmart began offering the service in the greater Toronto area in October 2019 in a pilot of express delivery, while Metro launched Cornershop same-day delivery this spring through stores in Quebec and Ontario.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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