PALO ALTO, Calif. — Custom insights firm Symphony EYC here said it has acquired Slingshot, a marketing communications “one click” shopping platform, for an undisclosed sum.
The Slingshot acquisition facilitates Symphony EYC’s ability to offer fast-moving consumer goods brands and retailers a more engaged digital experience with their customers.
Slingshot is used by 50 of the U.K.’s largest grocery brands, such as Tesco, Asda, Sainsbury’s and Amazon. Founded in 2011 by Stephen Darlington and Mitch Vidler in the U.K., Slingshot allows customers to add items to their online retailer shopping baskets from anywhere in one click. For example, if a customer shops online with Tesco and they browse the Doritos Facebook page, they can click the Slingshot button to add the item to their basket at Tesco without interruption to activities. The item will be added in the background and be available in their basket when they next sign into Tesco.
“Slingshot is unique and well-liked by our current retailer and FMCG brand clients,” Has Dosanjh, executive vice president, Symphony EYC, said in a statement. “The Slingshot acquisition brings innovation and great talent to the growing Symphony EYC digital and social proposition. Our expertise with customer data will further enhance the Slingshot proposition as we strive to make online shopping a more engaging customer experience and to help FMCG brands and retailers grow their customer loyalty.”
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