Skip navigation
Functional beverages-GettyImages-1034842510.jpg efetova/istock/getty images plus
The Hartman Group’s Functional Food & Beverage and Supplements report found that more than half of consumers (56%) seek out functional beverages to treat or prevent specific conditions.

Retailers expand functional beverage merchandising

Consumers seek immunity, digestive benefits from grab-and-go drinks amid pressures on single-serve offerings

Grocery retailers are making more room on their shelves for functional and New Age beverages, expanding their sets to meet the needs of consumers seeking healthful solutions in the wake of the pandemic.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.