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The Hartman Group’s Functional Food & Beverage and Supplements report found that more than half of consumers (56%) seek out functional beverages to treat or prevent specific conditions.

Retailers expand functional beverage merchandising

Consumers seek immunity, digestive benefits from grab-and-go drinks amid pressures on single-serve offerings

Mark Hamstra | Jul 09, 2021

Grocery retailers are making more room on their shelves for functional and New Age beverages, expanding their sets to meet the needs of consumers seeking healthful solutions in the wake of the pandemic.

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TAGS: Beverage Consumer Trends Center Store

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