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Hy-Vee set to open Wahlburgers in Milwaukee

Fast-casual restaurant will be grocer’s fifth location of over two dozen planned

Russell Redman

January 9, 2020

1 Min Read
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Anchoring the 1914 Commission Row warehouse, a restored landmark, the Milwaukee Wahlburgers marks Hy-Vee’s second in Wisconsin.Wahlburgers

Later this month, Hy-Vee plans to open its fifth Wahlburgers restaurant, a franchise location in Milwaukee.

The 5,300-square-foot Wahlburgers, situated at 322 North Broadway in the city’s Historic Third Ward, is slated to be up and running on Jan. 21. Hy-Vee said yesterday it has begun hiring for the new restaurant, with available jobs including bartenders, servers, line and prep cooks, hosts and other positions.

Anchoring the 1914 Commission Row warehouse, a restored landmark, the Milwaukee Wahlburgers marks Hy-Vee’s second in Wisconsin, following a 6,000-square-foot restaurant that opened on Sept. 24 in Brookfield at The Corners of Brookfield shopping mall.

Wahlburgers fast-casual restaurants serve signature burgers as well as made-from-scratch recipes, homestyle dishes, fish, chicken and vegetarian options. They also house a full bar, including specialty drinks like adult frappes and floats.

In 2017, Hy-Vee in 2017 announced plans to build, own and operate 26 Wahlburgers restaurants. The grocer opened its first Wahlburgers franchise location in May 2018 inside the Mall of America in Bloomington, Minn. Hy-Vee’s next two Wahlburgers opened in September 2018 West Des Moines, Iowa, and Olathe, Kansas.

West Des Moines-based Hy-Vee, which operates over 265 stores in eight Midwestern states, also sells Wahlburgers-branded menu items at its full-service Hy-Vee Market Grille restaurants in the Des Moines area.

Related:Hy-Vee brings Wahlburgers to Wisconsin

Wahlburgers currently operates 29 restaurants in 18 states, along with two locations in Canada and one apiece in the United Kingdom and Germany. Chef Paul Wahlberg launched the Hingham, Mass.-based franchise with his celebrity brothers Mark and Donnie Wahlberg in 2011. Hy-Vee also has been a sponsor of the “Wahlburgers” reality television series on the A&E network, which chronicles the brothers and the restaurant franchise.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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