Skip navigation
Natures_Promise_product_closeup[1].jpg Photo by Russell Redman

FMI spotlights ‘destination effect’ of private brands

Grocery shoppers say own brands influence their choice of store

Nearly half of grocery customers say store brands play a big part in determining where they shop, new research from the Food Marketing Institute (FMI) and IRI finds.

Register to view the full article

Register to view this article

TAGS: News
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.