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Fresh_Market_store_brand_products_2.jpg The Fresh Market

Retailers opt for new strategies in private label

Emerging product categories and dwindling national brand loyalty make this a good time for store brands

With nearly $60 billion in supermarket sales in 2018, the business for store brands continues to be a significant piece of the grocery pie. In fact, sales of private label consumer packaged goods (CPGs) continue to rise, growing four times faster in the United States year over year than national brands, according to IRI data.

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Contact: Desiree Torres, [email protected]

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