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Store-Brand Women’s Group Formed

CHICAGO — Kroger and Walgreens are part of a women’s professional development organization that kicked off Sunday at the Private Label Manufacturer Association’s annual trade show here.

Women Impacting Storebrand Excellence (WISE) was formed to foster “diverse collaboration and provide leadership that drives the continued success of the store brands industry.”

Peggy Davies, vice president of vegetable business and industrial sales for McCain Foods USA, chairs Wise’s strategic planning committee. Other board members include Laura Sturdevant, director for product development for private brands at Walgreens, and Jennifer Rees, account manager of new business development at Inter-American Products, Kroger’s private-label division.

Total Access blog: Women Get Wise About Store Brands

Other supporting companies include Faribault Foods, Federated Group, Hormel Foods and Ralston Food Group.

A Wise kick-off meeting was held here Sunday in conjunction with the PLMA Show. Wise will also operate a booth on the exhibit floor. For more information, see

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