Wakefern Food Corp., with member companies that own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners, is seeking new and delicious items for its Own Brands snack portfolio.
Wakefern today announced its Own Brands ‘CraveCon ’24’: Indulgent Snacks Summit. The latest Own Brands summit is an open call to private label manufacturers to source unique, exciting, indulgent, and on-trend snack products for potential addition to Wakefern’s Bowl & Basket and Wholesome Pantry store brands portfolio.
Certified private label manufacturers and suppliers interested in participating in Wakefern’s CraveCon '24 are encouraged to submit their application through RangeMe from Jan. 9 through Jan. 29. The summit will take place early May of 2024. The RangeMe link opens on Jan. 9.
“We are excited to expand on the success of our Own Brands Supplier Summit with a fun focus this year on treats,” said Bryant Harris, chief merchandising officer at Wakefern. “We’ve enjoyed success in the snack category, including with our award-winning private label Bowl & Basket potato chips, and we are excited to expand the snack category with even more delicious and decadent options.”
As part of CraveCon ’24, Wakefern is seeking manufacturer submissions for snack options that include but are not limited to cookies, brownies, salty snacks, crackers, meat snacks, snack nuts, seeds, dried fruits, salsa/dip, snack cakes/pies, snack bars/bites, nut butters, jams, baking mixes and ingredients, cereal, and granola.
Wakefern has invested in its private label lines Bowl & Basket and Wholesome Pantry by focusing on premium quality and innovation, with customers embracing the brands for their value and novelty. In addition, Wakefern has hosted summits in the past to source new and on-trend products for its store brands, including a recent supplier diversity summit to find diverse private label manufacturers. Those winning suppliers, which include women and minority-owned businesses, will provide new store brand sauces, spices, and even restaurant-quality frozen meals with vegetarian, plant-based, and gluten-free options.
To be considered for CraveCon ‘24, certified suppliers must fill out the RangeMe application online. All applicants must be GFSI certified, pass the Dunn & Bradstreet search, have experience with private label manufacturing and the capabilities to launch with shippers or DRC. For more information and to complete an application, visit wakeferncravecon2024 [rangeme.com] starting Jan. 9.
