The "Fresh from the Field" tour has already visited several Food Lion stores in Virginia, including Spotsylvania, and its on its way to Laurel, Va., and Gaithersburg, Md.
At each stop, apples, oranges, pears and other fresh produce are sampled. Tour operators also hand out coupons, and cards with produce storage tips.
The mobile tour is part of a new Food Lion commitment to improve the quality, freshness and variety of produce. As part of the effort, all fresh fruits and vegetables now come with a double-your-money-back guarantee.
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The company has also revamped its fresh produce processes, from purchasing to warehouse storage to transportation and produce handling practices.
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