Gen Z and Millennials are increasing the demand
According to Circana’s State of the Beverage Alcohol Industry report, nonalcoholic sales and share increased among Millennials, Gen Xers, and Baby Boomers in 2022 compared to 2021, while Gen Zers paid more for both traditional beer and nonalcoholic beverages.
Click through the slides to see some nonalcoholic product trends!
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