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Belle Foods Debuts Simply Healthy

BIRMINGHAM, Ala. — Belle Foods is highlighting healthy attributes with a new color-coded shelf-labeling system.

“Simply Healthy” labels indicate up to four different healthy characteristics such as gluten-free, sugar-free, heart-healthy, all-natural and low carbs. Each attribute is assigned a unique color that will allow customers to glance at a tag and know if the product is a healthy choice.

The family-owned chain introduced the tags in two remodeled stores earlier this month. During the next several months, it will roll out the tags to all 57 locations.

Read more: Belle Foods Converts 1st Bruno's

“We want to make healthy shopping easier for our customers,” said Bill White, president and chief executive officer of Belle Foods, in a statement. “Customers will no longer have to spend valuable time reading the back of a label to determine if a product is safe for their family.”

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