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Fresh Grocer Delays Wellness Plaza Opening

NEW BRUNSWICK, N.J. — The Fresh Grocer said it has rescheduled the opening of its first New Jersey location at New Brunswick’s Wellness Plaza to Monday, Nov. 5, due to delays caused by Hurricane Sandy.

The original opening date was set for Friday, Nov. 2, along with a VIP preview party on Thursday. In lieu of the preview party, The Fresh Grocer said it will make a donation to the American Red Cross to assist in their disaster relief efforts.

“We ask that you please join us in keeping those who have been affected by Sandy in your thoughts and prayers,” said Patrick J. Burns, president and chief executive officer, The Fresh Grocer, which seeks to locate stores in underserved communities. “The new store will open on Monday and it will certainly be worth the wait. In the meantime, ensuring the safety and wellbeing of our friends, family and neighbors as we recover from the storm is top priority.”

See photo gallery here: Wellness Plus: Fresh Grocer Store Tour

As previously reported, the Philadelphia-based chain is the food anchor of a new, $105 million development here that also includes a 62,000-square-foot fitness facility, a rehabilitation center affiliated with Robert Wood Johnson University Hospital and a major rail commuter station.

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