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Loblaw Shifts Key Executives

BRAMPTON, Ontario — Loblaw Cos. here said Wednesday it has named Grant Froese and Mark Butler to the newly created roles of chief administrative officer and executive vice president, integration, respectively.

Froese, a 35-year Loblaw veteran, most recently was executive vice president of Loblaw’s Discount Division. He assumes responsibility for supply chain, IT and SAP implementation, as well as the division support functions of control brands, e-commerce, goods not for resale, off-shore procurement and marketing.


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Butler, a 37-year veteran of Loblaw, will take on the responsibility for planning the integration of Shoppers Drug Mart, which Loblaw earlier this year had agreed to acquire. He will also lead the team charged with delivering synergies. He most recently was executive vice president, Conventional Division.

"Mark Butler is a seasoned operator with deep expertise and relationships in the key areas we have targeted for synergies. We are committed to achieving the targets we have outlined and I am confident that Mark and his team will deliver on those objectives," said Vicente Trius, president, Loblaw.

Read more: Loblaw Eyes Growth in Shoppers Buy

Of Froese, Truis said his “combination of deep operational and merchandising experience is an ideal fit as we ramp up the IT rollout to our store network and drive our efficiency agenda to become a more agile company.”

Garry Senecal becomes executive vice president, Conventional Division, succeeding Butler, and continues to lead the health and wellness team.

Andrew Iacobucci becomes executive vice president, Discount Division, succeeding Froese. Iacobucci joined Loblaw in 2005 and has been a leader in the Discount division since 2011.

Having successfully completed the design and build phases of the supply chain and IT infrastructure project, Peter McMahon, chief operating officer, will be leaving the company.

"As chief operating officer, Peter was instrumental in the revitalization of our supply chain and the development of the SAP platform and digital strategy," said Trius. "We thank Peter for his commitment and contribution to the company, and wish him the very best in his future endeavors."

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