Supervalu Eyes Its Private Label

MINNEAPOLIS Supervalu here plans to invest more effort in the merchandising and development of private-label offerings, Jeff Noddle, chairman and chief executive officer, told shareholders at the company's annual meeting here last week. We've completed a review of our own brands, and we see opportunities to significantly reduce and enhance the number of labels, he said. We also see opportunities to

MINNEAPOLIS — Supervalu here plans to invest more effort in the merchandising and development of private-label offerings, Jeff Noddle, chairman and chief executive officer, told shareholders at the company's annual meeting here last week.

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