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Analysts: Discounters stepping up the pressure

Aldi, Lidl moves challenge traditional grocers

Compounding the competitive crunch experienced by supermarkets is the continued U.S. market incursion of German hard-discount grocers Aldi and Lidl, agreed panelists in the 23rd annual SN Financial Analysts Roundtable. A range of research studies have shown that both chains get high marks from consumers — particularly Millennials — and tend to lower overall grocery prices when entering a new market.

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