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More Philadelphia stores on the way from The Giant Company

Four new locations, including the largest Giant Heirloom Market, to open by 2023

Russell Redman

May 10, 2021

4 Min Read
Giant_Heirloom_Market-Philadelphia-Fashion_District-rendering.png
At 32,000 square feet, the upcoming Giant Heirloom Market (see rendering above) will be about three times the size of the concept's current locations in Philadelphia.The GIANT Company

Following the recent opening of a new flagship store, The Giant Company has unveiled plans to add four more locations in Philadelphia, which would raise its total to 10 stores in the city.

Carlisle, Pa.-based Giant said Monday that new Philadelphia stores in the works include a 32,000-square-foot Giant Heirloom Market specialty grocery store at 801 Market St. in the city’s Fashion District plus three Giant supermarkets: a 46,000-square-foot store on Columbus Boulevard at the corner of Reed Street, a 50,000-square-foot store on North Broad Street at the corner of Spring Garden Street, and a 40,000-square-foot store on South Broad Street at the corner of Washington Avenue.

Opening dates and more details on amenities will be announced at a later date, but Giant said the new stores are slated to go into operation by 2023. The four stores are expected to create about 700 new jobs. 

Giant_Heirloom_Market_interior-Philadelphia-Fashion_District-rendering.jpg

A small-format, specialty grocery format tailored to urban dwellers, Giant Heirloom Market will have its fourth Philadelphia store in the city's Fashion District.

Also under way are renovations to the Giant Direct e-commerce fulfillment center on Island Avenue, including automation from Swisslog. Giant said the facility upgrade — in response to rising customer demand for online grocery shopping — will provide faster order fulfillment and more order capacity, including the capability to accommodate future growth in home delivery.

Related:Giant makes a splash in Philadelphia

“The Giant Company is committed to Philadelphia, and this expansion across our family of brands exemplifies our strategy in action,” President Nicholas Bertram said in a statement. “True to its reputation of being the ‘City of Brotherly Love,’ Philly families have wholeheartedly embraced Giant, Giant Heirloom Market and Giant Direct, and that has only fueled our team to dream bigger and more boldly as we shape our plans for tomorrow. We’re excited about our future in Philadelphia and to be expanding across the city, with stores designed for both families and commuters that meet the needs of each unique neighborhood.”

Currently, Giant operates five stores in Philadelphia. They include the Grant Avenue Giant supermarket, opened in 2011; three small-format Giant Heirloom Markets, opened in 2019; and the 65,000-square-foot, two-level Giant supermarket in the Riverwalk mixed-use development, opened in March. A 67,000-square-foot Giant supermarket also is slated to open on Cottman Avenue in Philadelphia’s Castor Gardens neighborhood later this year.

At 32,000 square feet, the Giant Heirloom Market planned for Philadelphia’s Fashion District would be about triple the size of the format’s current locations in the city. They include a 9,500-square-foot store at 2303 Bainbridge St. in the downtown Graduate Hospital neighborhood, a 9,950-square-foot store at 3401 Chestnut St. in the University City district, and a 13,000-square-foot store at 1002 North Second St. in the Northern Liberties section. Much smaller than a conventional Giant supermarket, Heirloom Markets are designed to accommodate compact urban spaces and provide shopping experiences that cater to city dwellers, with products and services tailored to the surrounding community.

Related:The Giant Company taps Swisslog to automate e-commerce fulfillment center

Giant_Riverwalk_store-Philadelphia-entrance.png

Giant's two-level Riverwalk flagship store opened in downtown Philadelphia on March 19.

Giant’s new flagship store, opened March 19, also is designed as a community gathering place. Located at the corner of 23rd and Arch Streets, the downtown supermarket in Philadelphia’s Logan Square area is part of the Riverwalk project, an 8.5-acre, mixed-use development along the Schuykill River that includes two luxury residential towers plus commercial, retail, hospitality and community space. Giant’s store, situated on the second floor of the 25-story Tower 1 at 60 North 23rd St., houses a food hall, beer garden with tap wall, a wide assortment of locally sourced products, the chain’s largest plant-based food section and a terrace for outdoor dining. 

Giant said its capital investment in Philadelphia exceeds $135 million, including its current locations, the upcoming Cottman Avenue store and the updated Giant Direct e-commerce hub, which is due to open in November. The company now has about 600 employees in the city. 

“The Giant brand has long been a trusted partner for families in the suburbs,” Bertram added. “As we deepen our presence in the city, no matter how our customers choose to shop, in-store or online, The Giant Company will be there, offering the grocery solutions they’re counting on to help them spend more time gathered with family around the table.” 

Giant’s retail footprint in its home state of Pennsylvania now numbers 156 stores. Next year, the company plans to begin construction of a 50,000-square-foot Giant supermarket on the northwest corner of Paradise Road and Benner Pike in Benner Township, just north of Penn State University. The location is expected to open in 2023.

Part of Ahold Delhaize USA, Giant operates nearly 190 stores, 132 pharmacies and 107 fuel stations in Pennsylvania, Maryland, Virginia and West Virginia. Its market area also includes more than 150 online grocery pickup hubs and grocery delivery service in hundreds of ZIP codes.

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Ahold Delhaize USA

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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