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Rouses completes Alabama revamps

Rouses Enterprises is scheduled on Wednesday to complete the revamp of the five former Belle Foods locations it acquired in Alabama.

The Thibodaux, La.-based company has spent the last four months remodeling the stores, and began reopening them Feb. 9 in Theodore, Ala. The grand opening Wednesday in the beach town of Gulf Shores marks the fifth grand opening in the state.


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“Sales in Alabama are extremely strong,” said Donny Rouse, managing partner at Rouses, and third-generation member of the Rouse family, in a statement. “We’re selling more boudin and hog’s head cheese in Alabama then we are in New Orleans, and we’ve sold a lot of chicken and andouille gumbo and seafood gumbo.”

He said the company is boiling over a 1,000 pounds of Louisiana crawfish in its Alabama stores every day.

Rouses is supplied by Associated Wholesale Grocers’ new Gulf Coast Division in Pearl River, La.

“AWG has been a great partner, and been right here with us in Alabama,” said Donald Rouse, president and CEO of Rouses, and a second-generation Rouse. “AWG works very closely with our team and our local vendors like China Doll and Ziegler Meats, and our customers have immediately taken to their brands. They know if something is in our store, we stand behind it.”

New ground-up Rouses Markets are in development in Denham Springs, Lafayette and Gretna, La., will open later this year, bringing the family-owned company’s store total to 46.

Read more: Rouses buys six Belle Foods

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