A tactic Walmart was using to increase Walmart+ membership has backfired, reports Business Insider.
Shoppers at self-checkout kiosks were inadvertently subscribing to Walmart+ and did not realize it until they received their receipts. The accidents were so high in number Walmart decided to pull the subscription option. When shoppers were ready to pay for their purchases, the self-checkout kiosk showed the Walmart+ subscription option and shoppers could choose either “Not interested” or “Add membership to cart”. Not interested selections still resulted in the $49 charge for Walmart+.
“We are aware of some customer confusion with this process which is leading us to remove the prompt,” Walmart told Business Insider in response to questions about the matter. “Any customers who inadvertently took advantage of this offer at a self-checkout and have not activated it can get a full refund with proof of purchase.”
The subscription prompt was part of Walmart Plus Week, which competed with Amazon’s Prime Day, which ran July 11 and July 12.
Walmart is offering shoppers refunds either at the store or online.
