Freshfields Farm offers local Florida fare

Farm motif

Freshfields Farm has two stores in Orlando and one in Jacksonville, Fla. The 12,000-square-foot market devotes 4,000 square feet to fresh produce, a department that shares common partitioned cooler space with the separate meat market.

A barn motif dominates the meat side of one of the Orlando stores.

Separate meat market

The meat market features antibiotic-free poultry and grass-fed beef.

Mounds of mangos

Brazilian mangos are featured in the fresh produce department. Fresh produce represents about 39% of total store sales, Freshfields Farm said.

Separate checkouts

The produce department and the meat market have separate checkout areas, with free cashiers noted on overhead digital screens.

Snack sales

Between the produce side and the meat market is an outdoor-access ice cream and hot dog purveyor.

Meat variety

Grass-fed beef and antibiotic-free selections are available.

Organic sales

Freshfield Farm said about 15% of its produce sales are in organics. The market offers between 15 and 20 SKUs of fresh-cut produce.

Local emphasis

About 20% of Freshfields Farm’s produce is grown locally, which the company defines as being sourced within 400 miles of the market. The average number of locally grown products is 40.

In arm’s way

Burlap shopping bags emblazoned with “Put Some Farm on Your Arm” are sold near Freshfields Farm’s checkout area.

Top sellers

Street signage advertises strawberries, which are among the five top-selling produce items that also include blueberries, raspberries, conventional bananas and red seedless grapes.

Bean bags

The produce department also sells a variety of dried beans, all marked with state of origin.