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IGA announces new national partnership with Instacart

The partnership is intended to make it easier for IGA’s U.S. member stores to access Instacart’s technologies, insights, and benefits

The Independent Grocers Alliance (IGA) has announced a partnership with Instacart. The new partnership is intended to make it easier for IGA’s 2,000-plus member stores across the U.S to access Instacart’s suite of technologies, insights, and benefits. 

“IGA’s partnership with Instacart gives our independent retail members access to a dedicated team and a suite of capabilities and services to help drive greater omnichannel efficiency and effectiveness,” IGA VP brand development Michael La Kier said.

IGA members will now have a direct line to Instacart Platform and Connected Stores technologies, including:

  • Storefront, Instacart’s storefront white-label solution
  • Caper Carts, artificial intelligence-powered (AI) smart carts
  • Scan and Pay, allowing customers to checkout in store with their mobile phone
  • Carrot Tags, electronic shelf labels with pick-to-light capabilities for employees, Instacart shoppers, and in-store customers
  • FoodStorm, helping manage food service and order ahead offerings
  • Out of Stock Insights, alerting stores in real time when an item is out of stock to help improve in-store sales 
  • Eversight, an SaaS platform that leverages dynamic rules management, AI-powered experimentation, and an easy merchant interface to drive business performance at scale across all channels
  • Fulfillment as a Service, expands the ecommerce experience beyond delivery with curbside pickup services and overflow pick and pack support

Members of the Independent Grocers Alliance will also have access to Instacart’s App and website Marketplace, which gives retailers a way to connect with customers through the company’s marketplace and offer same-day delivery in as fast as an hour.

Several IGA retailers have already deployed Instacart solutions. Geissler’s Supermarkets, a seven-store IGA retailer with locations in Connecticut and Massachusetts, uses Instacart’s Storefront white-label solution to power their ecommerce platform, as well as plans to deploy Caper Carts, AI-powered smart carts, replacing most of its traditional shopping carts over the coming months. 

With the new partnership, Instacart will have Merrick Rosner, head of revenue, local independent grocery join IGA’s National Retailer Advisory Board. 

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