Wakefern Food Corp. is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turn-key, multisensory, in-store retail media activation.
Following a successful pilot, Wakefern, headquartered in Springfield, N.J., is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores. Freeosk, a multisensory in-store retail media company based in Chicago, transforms in-store spaces into discovery platforms for new products and categories.
Historically, Freeosk campaigns generate an average sales lift of over 50%, with 70% of buyers being new to brand (NTB) and over 20% of the converted shoppers repeating purchases post-campaign. Freeosk identifies shopper engagement and trial as the leading multisensory retail media platform that combines in-store sampling, merchandising and digital media.
“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, director of Marketing and Wellness Strategy for Wakefern.
"Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value,” said Matt Eichorn, president, co-founder and CEO at Freeosk.
According to the 2022 Retail Media Research Report by Merkel, only 9% of U.S. retail media networks (RMNs) offer in-store digital media for brand campaigns. Considering a majority of sales happen in-store, this represents a vast opportunity for retailers to take a more comprehensive approach to retail media offerings with multisensory in-store activation.
