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Walmart tests new ad match tool

Walmart said it is pleased with preliminary test results of “Savings Catcher,” a new ad match program.


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“Results are every encouraging,” Andy Murray, Walmart’s SVP, creative, said in a presentation at The Path to Purchase Institute's Shopper Marketing Summit. “We’re seeing increased loyalty."

Customers who sign up via submit their receipt number either online or on a mobile device. Walmart uses a third party firm that searches competitor print and digital ads. If another store is advertising a lower price, the customer will get the difference on a Walmart gift card.

Savings Catcher can be used on in-store purchases of most groceries, paper goods, household cleaning products and health and beauty care items.

It is being tested in seven cities: Atlanta, Charlotte, Dallas, Huntsville, Ala.; Lexington, Ky.; Minneapolis and San Diego.

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