Marriage and the birth of a daughter are among the milestones in Tony the Tiger's lifeWhen the Kellogg Co. first began using Tony the Tiger, he initially appeared on all fours. Today, he not only stands upright, but...
Just a few years ago, manufacturers were the ones who did most, if not all, of the hiring of merchandising service organizations for retail shelf-management procedures such as replanograms and new item cut-ins. But...
During category-management meetings with retailers, Nestle USA often finds that its own category definitions don't match the retailers'. Such discrepancies can often slow the momentum of the meeting, forcing the...
CINCINNATI -- Procter & Gamble here plans to use its "S" Magazine for a relationship-building e-marketing initiative linked to a major Midwest supermarket retailer's loyalty-card program."S" magazine will be emailed...
CINCINNATI -- Procter & Gamble here has shut down its gift-bundling e-commerce Web site, but hasn't ruled out the possibility of reinstating it in the future.MoreThanACard.com officially ceased operations as of Dec...
HERSHEY, Pa. -- Hershey Foods Corp. is backing what it calls its largest consumer promotion with $10 million in advertising and promotion.The campaign marks a "subtle shift" in marketing for Hershey in that it relies...
The nation's economic downturn could create couponing opportunities for consumer packaged goods manufacturers who want to win over what's become a more price- and promotion-sensitive consumer.The recession and...
The Staggmobile is on the road about 48 weeks out of the year, making stops at such events like hot-air balloon festivals and asparagus fairs.But just two months ago, the Hormel Foods' marketing vehicle drove to the...
Dr Pepper/Seven Up is so serious about consumer-friendly packaging that it's using a "breakthrough" approach to the redesign of the five-year-old Hawaiian Punch design: It's letting consumers have the last word.An...
BOSTON -- Consumers are increasingly making purchasing decisions to reward companies that support social causes, according to a new study.The events of Sept. 11 have made Americans more inclined to form opinions about...