COLORADO SPRINGS — E. & J. Gallo Winery and PepsiCo were presented with the 2012 CPG Awards for Innovation and Creativity by the Grocery Manufacturers Association and its Associate Member Council here at the GMA Executive Conference Monday.
Gallo took the award designated for companies with total sales of less than $3 billion, for creating the “Climb to Vine” in-store wine education platform. The non-branded merchandising program was designed to demystify the wine shopping experience.
After selecting a national retail partner for the pilot program, Gallo grew wine sales more than twice the rate of their competitive market; grew sales of focus items more than 31%; and achieved a 16% jump in household penetration. Encouraged by its success, it's expanding the pilot to other retailers.
PepsiCo, the winner of the award for companies with more than $3 billion in sales, was recognized for transforming a 25-year-old Frito Lay facility in the Arizona desert into a “near-net zero” manufacturing plant. As a near-net zero plant, only slightly less electricity is generated on-site than is consumed and other sustainable manufacturing practices are employed, such as on-site process water recycling.
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The Casa Grande plant generates 75% of its energy from renewable sources, cutting grid-supplied electricity by half, and natural gas usage dropped by 80%. The plant also recycles 75% of its water on-site.
“GMA is proud to recognize and celebrate the creative thinking and innovation that powers the great companies and leaders in our industry,” said Pam Bailey, GMA president and chief executive officer. “It is ingenuity such as that demonstrated by E. & J. Gallo and PepsiCo that allows our industry to grow, thrive and most importantly, satisfy its consumers.”
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