CALENDAR OF EVENTS

MAY1-14 CONVENTION "Capturing the Changing Consumer," IMRA Annual Convention, Windham Anatole Hotel, Dallas. Contact: International Mass Retailing Association (703) 841-2300.13-15 DIRECT MARKETING Direct Marketing Association Government Affairs Conference, Loews L'Enfant Plaza Hotel, Washington. Contact: Direct Marketing Association (212) 768-7277.14-16 PROMOTION Basics of Promotion Marketing Seminar,

MAY

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