EXPERTS OFFER POINTERS FOR BUILDING SEAFOOD SALES

BOSTON -- Retailers selling seafood should invest more money and training in their seafood department associates who are in touch with consumers every day, a panel of experts said recently.Using humor and skits to convey a serious message, the co-founders of Food Marketing Success offered tips on boosting seafood sales to an audience of retailers."Isn't it interesting that the people who usually get

BOSTON -- Retailers selling seafood should invest more money and training in their seafood department associates who are in touch with consumers every day, a panel of experts said recently.

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TAGS: Seafood