Comic Book Adventure
f. - With superhuman box office sales, "X-Men: The Last Stand," has earned over $233 million to date. Now it is being unleashed on DVD Oct. 3 from Fox Home Entertainment here. Featuring three alternate endings and two menu settings that allow viewers to choose mutant sides, the DVD is available for a suggested retail price of $29.98. A collector's edition DVD with a book by San Lee will be available for a suggested retail price of $39.98. The release will be supported with a multimillion-dollar marketing campaign generating over 2.8 billion consumer impressions. The campaign will consist of network television and cable spots, sports programming, national print placements and placement on high-traffic online sites.
Aromatic Stone
PASO ROBLES, Calif. - Howard Naturals here has introduced a new choice in cleaning natural stone surfaces, such as kitchen countertops, with a product that contains only natural ingredients. Howard Naturals Granite & Marble Cleaner safely cleans while sustaining indoor air quality with a non-toxic formula. The cleaner is available in three essential oil fragrances: Energizing Grapefruit-Ginger, Cleansing Lemongrass-Lime and Inspiring Sage-Citrus, as well as Naturally Fragrance-Free. The line of natural cleaners is also available for stainless steel and kitchen cabinets. The marketing campaign will target trade and consumer print media beginning this summer.
Pastel Pots 'n' Pans
RANCHO CUCAMONGA, Calif. - Bradshaw International here is thinking pink in the kitchen with the launch of a comprehensive, pink-themed kitchenware line under the Good Cook brand name. Bradshaw will contribute a portion of the sales to the National Breast Cancer Foundation. The pink kitchenware line will feature 26 products including kitchen tools and gadgets, bakeware, cookware and knives. The line will be available in stores in October, timed with National Breast Cancer Awareness Month. Suggested retail pricing for most products is $1.79 to $19.99. The complete pink cookware set has a suggested retail price of $79.99.
Top 10 SUPERMARKET DVD SELL-THROUGH TITLES
As of Aug. 13, 2006
RANK; Title ; (# of Weeks Out), LAST WEEK; Studio, Retail Price
1) N; Bring It On: All or Nothing; New Line $29.98
2) N; Larry The Cable Guy: Health Inspector; Paramount $28.95
3) 1; The Shaggy Dog (1); Buena Vista $29.99
4) 3; The Benchwarmers (2); Sony $28.95
5) Final Destination 3 (2); New Line $29.98
6) 8; High School Musical (10); Buena Vista $26.99
7) 4; Pirates of the Caribbean: Curse of the Black Pearl (26); Buena Vista $19.99
8) 5; She's The Man (3); DreamWorks $29.95
9) 6; Eight Below (7); Buena Vista $29.99
10) 9; ATL (3); Warner $28.93
N=New N/A=Not in Top 10 last week
This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
