WARRENSVILLE HEIGHTS, Ohio — Heinen’s Fine Foods is the first retailer to roast Equal Exchange fair trade coffee in-store.
Ten stores that have Java Master retail roasting machines provide the service, according to Rodney North, spokesman for Equal Exchange, West Bridgewater, Mass., an organization committed to fair trade.
The brews are available in seven regular and one decaf flavors, including breakfast, French roast, Mexican and Guatemalan. All are organic and sell for $9.99 a pound.
Equal Exchange ships about 100 pounds of green fair trade coffee beans from its Massachusetts plant to Heinen’s each week. The size of the shipments is expected to grow as the program develops.
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“What’s better to wake up to than the smell of fresh roasted coffee beans,” Heinen’s wrote on a Facebook post.
The roasting service comes at a time when 250 other food stores brew Equal Exchange coffee in-store.
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