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FMI Names New Private Brands VP

ARLINGTON, Va. — Food Marketing Institute said today it has named Douglas Baker as its vice president of private brands.

Baker began his career in the food retail industry in 1984, working at Fry’s Food Stores in Arizona. He also worked at Kraft Foods Group and, most recently, Federated Group, where he was vice president of sales.


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He replaces Joe McKie, who is leaving the association. McKie will work with the FMI over the next several months to help in the transition.

“Private Brands continue to be a significant part of food retailer strategies for success, providing them with opportunities to lead in product innovation and creatively address customer needs on every aisle in the supermarket,” FMI President and CEO Leslie Sarasin said in a statement. “Doug’s expertise will help FMI expand resources and reach in the arena of private brands, leading it to take its rightful place as an integral component in FMI’s vision for total store collaboration.”

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Baker has served as an education committee member for the Private Label Manufacturers Association and on FMI’s Supply Chain Consolidation committee.

He holds a bachelor's degree in marketing and a certification from St. Joseph’s University Private Label Execution Education Program.

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