EL SEGUNDO, Calif. — In response to customer requests for larger meals at budget prices, Fresh & Easy Neighborhood Market here said it is introducing six new prepared meals that will each feed a family of four, priced at $8, with other larger-sized products to follow.
"Customers are telling us they are looking for larger sizes to feed their families on a budget," Simon Uwins, chief marketing officer, said, "so we are introducing portions that are large enough to feed a family of four."
The company said it plans to introduce other family-sized products, including 18-egg cartons, jumbo pizza, larger packs of fish, and family-sized snacks and hot dogs. The six family-sized meals (about 40-45 ounces) introduced last week include chicken teriyaki with rice and vegetables; spaghetti with turkey meatballs; lasagna with meat sauce; chicken and broccoli pasta alfredo; chicken and bacon mararoni & cheese; and chicken burritos with green and red sauce.
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