Skip navigation

Giant Eagle B-Lēves in Topco Brand

PITTSBURGHGiant Eagle is the latest retailer to carry b·lēve, a new line of specialty hair, skin and body care products from Topco Associates.

Giant Eagle introduced the line over the weekend with a Facebook contest to win $100 in b•lēve products. All those who enter gets a $1 digital coupon for any product in the line which includes night cream, facial cleansers, body wash, shampoo and conditioner.

Giant Eagle Plans ‘Curbside Express’ Debut

The body care lotions are formulated Oleofirm, a propriety complex that contains oleosome, which are derived from tiny micro-seeds found within “oil bearing plant seeds providing unparalleled moisturizing skin benefits,” according to www.b-lē, a Topco-run website. The hair care products, meanwhile, are formulated using advanced, Cationic Chemistries, a technology effective at targeting specific hair care needs, according to the website.

The line is also sold at Hy-Vee Food Stores, West Des Moines, Iowa.

Suggested Categories More from Supermarketnews


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.