Skip navigation

H-E-B to launch contest with Super Bowl spot

H-E-B will kick off its Texas Best contest, to find unique grocery items from local suppliers, with a Super Bowl commercial starring former Dallas Cowboys quarterback Troy Aikman, according to reports. 


Follow @SN_News for updates throughout the day.

The ad is estimated to reach about 4 million viewers in the retailer's operating areas Sunday.

Texas-based food and beverage suppliers can enter the contest by submitting product details at, beginning Wednesday. The top prize is $25,000, with the winning product gaining recognition as an H-E-B Primo Pick. The term is used for new and exclusive items sold at the San Antonio-based chain.

Suggested Categories More from Supermarketnews


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.