JACKSONVILLE, Fla. — Acosta Sales & Marketing said it has acquired Firebird Foods, a meat and deli sales agency based in Phoenix.
“The acquisition of Firebird Foods reinforces Acosta’s strategy of finding the best sales and marketing agencies in each market and providing linkage to a national platform with robust business insights, analytics and comprehensive merchandising services,” said John Dunne, senior vice president, client development, for Acosta's Fresh Foods division. “This partnership will allow us to add to our diverse and talented group of associates, and will help us continue to create retailer alliances for our clients across the country in the perimeter categories of their stores.”
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Acosta said that by integrating Firebird Foods with Acosta’s focus on fresh foods, the combined organization will extend the company’s services at Kroger Co. and in the West. Acosta has grown its Fresh Foods division through a combination of organic growth and strategic acquisitions of local market agencies, resulting in a national footprint of local expertise.
Greg Creek, president of Firebird Foods, and his team will be based out of Acosta’s Phoenix office. Creek will continue to be active in leading Acosta’s Fresh Foods business in the market. With more than 25 years of industry experience, Creek started Progressive Sales & Marketing in 1995, and in 2004, the business was merged with Firebird Foods.
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