Instacart has partnered with NBCUniversal’s Peacock to provide the company’s streaming service at no extra cost to all paying U.S. subscribers of the grocery delivery firm, Reuters reported Wednesday.
In return, Instacart will be featured in a custom ad spot, which will run across NBCUniversal’s linear TV, social media and streaming platforms, Instacart said.
The grocery delivery firm will also be featured within some NBCUniversal programming.
The Instacart+ membership offers benefits including free same-day delivery. Members will also now be able to access Peacock Premium content, including exclusive NFL games on Dec. 23 and Jan. 13.