NEW YORK — Citing strong consumer demand, Tyson Foods yesterday announced that all of its Tyson brand fresh chicken products will be produced from birds raised without the use of antibiotics. In addition, the company expects to convert its Deli Rotisserie and Marinated Raw Breaded products to antibiotic-free production beginning in July, and its individually quick frozen chicken products by August. “While we have great confidence in the quality of our traditional chicken, we are also committed to providing mainstream consumers with the kind of products they want,” Richard Bond, president and chief executive officer of the Springdale, Ark.-based company, said at a press conference here. “According to consumer research, 91% of consumers agree that it’s important to have fresh chicken raised without antibiotics.” The new products began shipping to retailers nationwide yesterday, and company officials said that the new “Raised Without Antibiotics” claim will be highlighted in television and radio ads beginning next week.
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