Many good ideas aren’t likely to move the needle because they don’t have a big enough impact on the consumer in this race to reinvent grocery shopping. But Jerry Wolfe’s work at Vivanda feels like a game-changer — he’s working to match people’s taste preferences with new and different foods. Imagine the power of promoting a new recipe or product to a consumer that matches the preferred flavor profile of their household. Pretty bold.
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Contact: Desiree Torres, [email protected]