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jerry wolfe vivanda
<p>Photo: Vivanda</p>

Disruptors 2016: Jerry Wolfe, Vivanda

Many good ideas aren’t likely to move the needle because they don’t have a big enough impact on the consumer in this race to reinvent grocery shopping. But Jerry Wolfe’s work at Vivanda feels like a game-changer — he’s working to match people’s taste preferences with new and different foods. Imagine the power of promoting a new recipe or product to a consumer that matches the preferred flavor profile of their household. Pretty bold. 

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