Sales of home soda machines grew 30% in 2013 vs. the previous year, and sales of complementary products like CO2 carbonators, bottles, mixes and syrups more than doubled overall, according to The NPD Group.
The growth comes at a time when carbonated beverage consumption has declined, and bottled water consumption is up, according to NPD’s National Eating Trends.
“Overall consumption of traditional soda in the home has declined, giving home soda machine manufacturers and beverage companies an opportunity to offset the trend by introducing new product offerings that capitalize on current consumer beverage preferences,” said Debra Mednick, executive direct and home industry analyst for The NPD Group, in a statement.
Dollar sales of syrups and mixes for home soda machines increased 83% vs. 2012, with regular and diet soda options holding the top two spots. Growth is expected to continue as new product offerings become available.
“Home soda makers as a category is still in its infancy with relatively low household penetration. The potential of these machines is contingent upon broadening the category’s appeal with a wider variety of uses and offerings, ease of obtaining the consumables, and price,” said Mednick.
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