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Kroger Expands Ruler Discount Chain to Ky.

CINCINNATI — Kroger Co. here has expanded its nascent discount format, Ruler Foods, to Kentucky for the first time, opening a 25,000-square-foot store Thursday in Henderson.

Ruler Foods is a limited-assortment discount format that grew from Kroger’s Jay C grocery stores in southern Indiana. The stores feature mainly Kroger brand private-label products and low everyday prices. Officials of Kroger did not return a call for further comment.

Read more: Kroger Adds New Signature in Fort Worth

Local press reports said the Henderson store occupies a portion of a former Wal-Mart discount store that closed several years ago in a relocation.

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