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Loblaw Eyes New Prototypes in Quebec

MONTREAL — Loblaw Cos. said Tuesday that it would invest nearly $100 million (U.S.) in Quebec this year to renovate and upgrade its stores, including the introduction of new prototypes for its Provigo and Loblaws banners.

In addition to the recently announced new Provigo store at Cité du Parc in Sherbrooke, the company said it would renovate two Provigo and three Loblaw stores to a new concept emphasizing freshness and service. A Loblaws store in Kirkland will also be renovated representing the flagship store of the company's new conventional store model in Quebec.

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"Our teams traveled to several continents to identify best practices, allowing us to offer the richest in-store experience possible," Pierre Dandoy, senior vice president, of operations for Provigo and Loblaws Quebec, said in a statement. "Quebeckers love to cook and get together with family and friends to eat and they appreciate fresh, high quality, and locally sourced products. These key considerations are at the heart of our new store redesign and assortment of products.”

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The discount banners Maxi and Maxi & Cie will also receive investment to improve store layouts and equipment with an eye toward enabling more efficient operations and competitive prices.

"The investment announced today will allow us to optimize our stores network and underscore our commitment of Maxi and Maxi & Cie to maintaining best prices under our ‘Unbeatable. Period’ program," Jocyanne Bourdeau, executive vice president, operations, Maxi, said in a statement.

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