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Allegiance debuts Farmtastic banner

Allegiance Retail Services on Monday announced the opening of a new banner, Farmtastic Market, in Whippany, N.J.


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Farmtastic, owned and operated by Roberto Laracca, is located at the site of a former Pathmark that closed in 2011. Allegiance, a member-owned marketing cooperative based in Iselin, N.J., said the new store provides shoppers upscale amenities such as a coffee bar with wifi, a juice bar and a large prepared food section featuring daily selections and grab and go offerings. The store also includes a full service pharmacy.

“We are thrilled to serve the consumer with all of the new features and services Farmtastic has to offer. By partnering with Allegiance, we are able to expand into a new banner that meets the needs of the community,” Laracca said in a statement.

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