Lund Food Holdings, parent of the Lunds and Byerly's chains, said Monday that it would rebrand its stores under a single banner: Lunds & Byerlys.
The Edina, Minn.-based retailer said the rebranding would begin at the Woodbury, Minn., Byerly's store, where a grand reopening event revealing new store signage is scheduled Thursday. Customers will see new employee uniforms, name badges, grocery bags and more at every Lunds and Byerly's store beginning this week. New storefront “Lunds & Byerlys” signage will be installed at every location by the end of May, the company said.
Lund Food Holdings acquired Byerly's in 1997. The company operates 22 stores — 11 under each banner in the Twin Cities area.
“After growing together for 75 years, it’s time to combine our two great store brands under one unified name: Lunds & Byerlys,” Tres Lund, president and CEO of Lund Food Holdings, said in a statement. “From our robust selection of quality products and exceptional customer service, to our passionate expertise that customers can expect at any of our stores, it’s a natural next step to combine our names as yet another exciting evolution of our brand.”
When Lunds purchased Byerly’s in 1997, the stores began blending everything from store operations and product procurement to training and development. The individual brand names came together with the launch of Lunds & Byerlys premium private label products in 2004, Lunds & Byerlys Real Food magazine in 2005, and a unified LundsandByerlys.com website in 2006.
“We have built a strong working and shopping experience because of our extended family of employees, which includes more than 55,000 people throughout our 75-year history, with nearly 4,000 working here today,” Lund said. “With our new unified Lunds & Byerlys brand we’re further demonstrating to our customers that every store represents the best of what each brand has always offered.”
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