Supermarkets — and their shoppers — were preparing for heavy snow storms expected to dump more than a foot of snow over the Northeast Monday and Tuesday. For supermarkets, the threat of snow often means a spike in sales, although that can be offset by closures once the snow arrives. On Monday several turned to social media to get the word out: 
Fairway Market made sure shoppers knew it stores would open early:
REMINDER: ALL STORES will open at 7AM today for your convenience. Stay safe and stocked up! #blizzardof2015
— Fairway Market (@FairwayMarket) January 26, 2015
By morning, there were lines outside its Upper West Side location:
Getting ready for #blizzardof2015 upper west side. Line at #Fairway get the latest @NBCNews pic.twitter.com/kywaatbuOk
— Harry Smith (@HarrySmith) January 26, 2015
Further downtown near Union Square, lines are a regular thing at Trader Joe’s, but most often they’re inside the doors:
Photos: Everyone In NYC Is Currently On Line At The Grocery Store http://t.co/mwx3omn6Qs pic.twitter.com/993hKKj0k5
— Gothamist (@Gothamist) January 26, 2015
Many found empty shelves Monday morning:
So I'm thinking I should have gone to the grocery store yesterday! #blizzardof2015 @FoxFriendsFirst pic.twitter.com/DRzStlyaix
— Heather Childers (@HeatherChilders) January 26, 2015
Big run on water here at @StopandShop in Bristol, CT. #Juno #blizzardof2015 pic.twitter.com/FLzuPwVM3d
— Alex Sturgill (@alexsturgill) January 26, 2015
No more of everything it seems. This morning at 8am in a #supermarket in #nyc #blizzardof2015 pic.twitter.com/7hcytWO1xz
— Nadja Schaetti (@NadjaKaufmann) January 26, 2015
If you could? Thank a clerk.
Be sure to thank your #union Supermarket workers today for keeping you supplied during the crazy pre-storm rush pic.twitter.com/y277Qg8kyo
— UFCW Local 1500 (@UFCW1500) January 26, 2015
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