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Supervalu commences Rainbow conversions

Supervalu has begun the transition of 18 Twin Cities area Rainbow stores acquired by the wholesaler and its independent customers from Roundy’s Supermarkets earlier this year.

Following the store conversions, Supervalu will supply all 18 of the acquired stores out of its Hopkins, Minn., distribution center.

Supervalu along with independents Jerry’s Enterprises, Haug Enterprises, Lund Food Holdings and Radermacher Enterprises expect to complete store conversions over the next two weeks. As previously announced, 10 of the 18 stores will become Cub Foods locations, two will operate as Byerly’s and the other six will remain Rainbow stores.


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“I am very pleased that we are now adding these 18 stores to Supervalu’s distribution network and that we are expanding our supplier relationship with a group of very strong independents and longtime customers of our Independent Business segment. We expect these fine retailers will serve the Twin Cities better than ever with an expanded store base,” Sam Duncan, Supervalu president and CEO, said. “Each of these independent retailers, along with Cub, are longtime grocers who know this market and their customers and are actively involved in their stores and communities.”

Store conversions at the three locations were completed late last week. The remaining stores are expected to transition on a staggered basis over the coming weeks.

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