Supervalu said Monday it will host its first-ever national sales expo this summer.
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Sales 4 All Seasons, scheduled for Aug. 12-14 at the RiverCentre in St. Paul, Minn., is designed to bring together in one major sales and education event all of Supervalu’s former regional shows, the company said.
"This is going to be a huge event and I’m really excited at the commitment Supervalu and our suppliers are making to our customers by delivering this national show,” said Janel Haugarth Supervalu’s president of independent business, in a statement. “Our retailers will gain new insights into creative solutions and products that will help them continue to be successful local grocers. The event also provides a valuable networking opportunity with their fellow retailers and experts from our supplier community.”
The company said it anticipates approximately 3,000 total attendees to the event, including its independent retailers, industry personnel, grocery and food suppliers, and employees.
Supervalu will also announce winners of its 2014 Master Marketer competition, which celebrates the top marketing campaigns of the company’s independent retailers, at the national expo.
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