Schertle previously had been EVP of the Sunbury, Pa.-based chain. He will continue to oversee the company’s marketing, merchandising, procurement and advertising for the center store, perishable and pharmacy departments; store operations; and the company’s supply chain, including its distribution and transportation teams.
“Kurt has taken on increasingly important roles at our company over the past five years,” said Jonathan Weis. “During this period, he has helped develop and implement our go-to-market strategies, particularly in loyalty marketing while helping to drive improved store level performance and increased supply chain efficiencies. With this promotion, Kurt will take on a broader oversight role in these areas while remaining deeply involved in the day-to-day operation of our company.”
Schertle joined Weis Markets in 2009 as VP, sales and merchandising. He was subsequently promoted to SVP and EVP overseeing all aspects of merchandising, marketing, store operations and supply chain. He has more than 25 years of industry experience, mostly with Supervalu's Shoppers Food and Pharmacy chain in the Baltimore-Washington area.
Read more: Hepfinger resigns as Weis CEO
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