Skip navigation

Report: Gluten-Free On the Rise

ROCKVILLE, Md. — U.S. sales of gluten-free foods and beverages will exceed $6.6 billion by 2017, according to market research firm Packaged Facts.

The market for gluten-free foods and beverages has continued to grow faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period, according to Packaged Facts.

Snack/granola bars are the leading category, at 15% of mass-market sales. An August 2012 consumer survey by Packaged Facts shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010.

SN Whole Health: Integrating Gluten-Free

The share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled.

Most consumers buy gluten-free products because they believe they are healthier. Other reasons include increased diagnoses of celiac disease and food allergies; and growing awareness of these ailments among patients and healthcare practitioners.

Suggested Categories More from Supermarketnews
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.