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Untitled design (63).png The Fresh Market

The Fresh Market launches digital-only shoppable magazine

The online mag has interactive content, meal planning tips, and the ability for guests to actively shop any product

The Fresh Market, Inc. has launched a shoppable version of its magazine, previously available in print and online, in a new, digital-only format.

The digital mag is yet another step for the Greensboro, N.C.-based company into the world of shoppable content — last month Fresh Market launched a retail media network for vendors seeking to post shoppable ads during the retailer’s livestreamed online broadcasts.

The revamped magazine has a larger format with more content, including: 

  • Tips to help with weekly meal planning
  • In-store meal ideas 
  • A section dedicated to specialty eating (i.e. Paleo, Keto, vegetarian)
  • Clickable buttons that take users directly to ecommerce collections
  • Shoppable videos embedded throughout each issue, which allow guests to watch content including recipes, curator content, and how-to videos
  • A new navigable table of contents that allows guests to flip directly to a page of interest.
  • Increased sustainability, as Fresh Market will no longer print or ship a version of this magazine  

“Our new digital-only shoppable magazine marks our largest and most immersive magazine experience ever, allowing our guests to make both every day and special occasions memorable through a wide variety of recipes, meal solutions, and fresh deals,” said Kevin Miller, The Fresh Market’s chief marketing officer.

TAGS: Marketing
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